CPL 2026, Rush Sports Launch New Cricket TV Channel

The Caribbean Premier League has moved beyond the boundary rope and into the broadcasting business. CPL and Rush Sports announced the launch of Rush Live & Louder, a new dedicated cricket channel positioned as the region’s permanent television home for the sport, with programming going live on 1 July 2026 across major Caribbean cable and television networks.

CPL, working with its partner Rush Sports, unveiled a standalone television channel built entirely around cricket. The offering will combine this year’s CPL Men’s and Women’s matches with international cricket content licensed from other cricket boards, giving Caribbean viewers a single destination for the sport rather than a tournament that appears for a few weeks each year.

Organizers describe the move as one of the first instances of a cricket league launching its own dedicated linear TV channel anywhere in the world, extending the work CPL had already done building an active social media presence into a full broadcast operation.

Coverage of the 2026 Republic Bank CPL 2026 season begins on 7 August and will anchor the channel’s schedule. Beyond live matches, Rush Live & Louder plans to run original talk shows, magazine-style programs, documentaries, and archival matches drawn from CPL’s history as well as other major competitions. The channel will also carry international fixtures acquired from other cricket boards, meaning the schedule extends well past the CPL’s own playing window.

CPL Chief Executive Officer Pete Russell framed the launch as a long-standing ambition finally realized, saying the league had wanted to give fans in the region more cricket more often, and that the new channel makes that possible while keeping CPL central to the lineup.

Michael Look Tong, CEO of CPSL, which operates Rush Sports, called the project ambitious and said it reflects how much Caribbean audiences care about the sport, combining CPL’s own cricket properties with acquired international rights and original shows to serve fans on a daily basis rather than seasonally.

For a competition that has historically run for a concentrated window each summer, owning a year-round distribution channel changes CPL’s commercial and fan-engagement model substantially. Instead of relying on broadcasters to package its rights alongside other content, the league now controls curation and distribution directly, while also acquiring outside cricket rights to fill the calendar. That dual role, as both a rights holder and a distributor sourcing content from other boards, is described as a new structural model for a cricket league and, more broadly, for sports organizations weighing how to keep audiences engaged outside their core season.

CPL’s push into media follows the growth of its social platforms, which the league says have already become a year-round touchpoint for fans between tournaments. Rush Live & Louder is presented as the next stage of that strategy: turning an active social following into a full broadcast channel. The CPL tournament itself remains one of the Caribbean’s marquee sporting events, and this launch is designed to sit alongside it rather than replace it, extending fan engagement into the months when no CPL cricket is being played.

With the channel live from 1 July 2026, attention will turn to how the international rights content is scheduled in the weeks before the 2026 CPL season begins on 7 August. Fans looking for programming updates, schedules, and launch activities have been directed to follow @rushtvcaribbean for further announcements. How well the channel blends live CPL cricket with acquired international matches and original programming over its first season will likely shape whether other leagues explore similar year-round broadcast models.

CPL and Rush Sports have launched Rush Live & Louder, a new Caribbean-wide TV channel combining CPL’s own cricket with acquired international rights and original programming, transforming the league from a seasonal tournament into a year-round broadcast presence ahead of the 2026 CPL season starting 7 August.